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Tips for Link Building and Climbing the Google Rankings

There are some things you can do periodically to help with getting more links and improve your website’s rankings on search engines. There are also some things you can do on a daily basis to help ensure you get more links and rankings. Ultimately though you need to remember that you won’t get the results you wish for overnight. It takes time to get quality links and rank among the top pages on search engines unless of course you opt for the easy route which means paying lots of money and probably ending up with penalties from search engines since the methods used are not considered legitimate by the search engine.

What you can do to guarantee more links and higher rankings:

  • Provide fresh content
    You might not have the time or feel the need of adding one article a day or week to your website, but this can help improve your links and rankings. In case you are unable to write the article(s) by yourself, then you can hire someone to do the same. As long as your content is fresh and unique, you stand greater chances of driving more traffic to your website.

    Put your focus on creating high quality, unique articles that are relevant and watch the traffic flow to your website.

  • Make use of social media platforms
    Since so many people are turning to social media for entertainment and information, it is important that you make use of these platforms to help bring attention to your website. Ensure that you post links to articles on your website from these platforms to ensure you get the much needed traffic.
  • Don’t forget to interact with guests or other users.

As you strive to gain more traffic to your site, don’t forget to interact with guests or other users. This means being active on forums and replying to comments on social media platforms.

How to successfully build links

Link building may be time consuming, confusing and ultimately frustrating but it is essential in helping with search engine rankings. There are a number of good ways to help build links, some of which include:

  • Don’t use just words; make them easy to read by creating lists. List-type of articles not only get the most attention but they are also easy on the eye.
  • In case you don’t have a lot of time to do so, hire help. Be careful though not to hire a company or individual that is going to provide you with bogus links that could ultimately get you penalized on search engines!
  • Make use of Pay per click campaigns to help with the link building process. As long as you get relevant traffic, your link building process should be as seamless as possible.
  • Start a blog and populate it with useful authority content. Remember to post regularly and keep the content interestingly fresh.
  • Give out some free stuff. For example, you can hold a contest or give away some samples.
  • Make social media your friend since a number of people are attracted to social media platforms. Ensure that the platform you choose can help positively enhance your business or website.

Ways to improve search engine rankings

There are a number of things that do contribute to site engine rankings some of which include;

  • Ensuring that the title tag of your page is not only relevant to the topic at hand but also contains keywords relevant to the topic or website.
  • Ensuring that you make use of the most commonly searched for keywords.
  • Remembering to place ALT text on images. The ALT test is a brief description of what the picture you are about to use shows.
  • Create authority content with strong links in-between pages. Remember to fix any broken pages and optimize and share content on forums or social media platforms.

Don’t expect to build links successfully overnight. It may be a gradual and systematic process but if done right can help your website reap positively. You need to come up with a details link building plan that will help ensure you stay on the right track as you go about building links t your website and improving rankings on search engines.

Don’t forget to do some on-Page optimization if you wish to improve your rankings. This doesn’t stop at backlinks rather, it goes further to cover unique content and optimizing the site’s content to target keywords.